The proximity of autumn coincides with a new cycle, a new time of year and the moment to restart routines after the holiday period. It is the right time to launch novelties and, in parallel, the official beginning of another important milestone in the history of Mossi and the company Luís Abreu Pestana,(...)

Registered since 2006, the brand Mossi Epil became known in the aesthetics market, through the depilatory waxes. A reference at national level, Mossi Epil evolved its concept of cosmetics and was developing other cosmetology products that, if at the beginning were still very related to hair removal, quickly evolved to meet a growing demand in general aesthetics.The first product that gav(...)

Those who think that a beauty salon can discard a marketing strategy because it is small, because it is located in a rural context, outside the big cities, or even because it is successful and has a generous and very loyal client portfolio, are mistaken. Today's clients may not be tomorrow's, and there is always a need to conquer(...)